Essay On Big Data - 892 Words

Big data is needed in several situations during election process, but the main purpose of political data is to provide a citizens’ contact list. Campaigns need information about which citizens participate in specific campaign actions like rallies, petitions, candidate support, donating money, volunteering, or issues in tracking polls. Now, election campaigns develop detailed databases about citizens to guide them through the process. Citizens themselves provide the most valuable information. Then, data analysts use this information to create models and predictions on the individual level about: 1) citizens’ possibilities of performing certain political behaviors 2) supporting candidates and issues 3) changing their support†¦show more content†¦Responsiveness scores are based on how citizens respond to campaign actions. It is difficult to predict which citizens will be most and least responsive to particular direct communications in a given electoral campaign. Sometimes, random field experiments can be used to estimate a result of a campaign strategy. Then, these results are analyzed to detect and model predictive scores, which will be useful in taking decisions. Some of the results of these experiments can only be used for the future campaigns . For example, the results of voter turnout experiments cannot come before the Election Day. However, others can be done during the election process to make some improvements in real time. For example, the data about changes in donations or volunteering can be used immediately. The most responsive citizens will then be targeted later and unresponsive ones will be avoided by the campaign. The main issue of interest is usually the question of how accurately predictive scores can forecast responses and behavior of individual citizens. As a result, the variables included in these scores often doesn’t have enough theoretical justification. That’s why campaign data analysts have to think critically about which data is relevant to their issues of interest in order to create predictive scores with the validity required by a campaign .Show MoreRelatedBig Data Essay1220 Words   |  5 PagesBIG DATA It refers to the large set of data or in other words large volume of data (Data can be both structured and unstructured). Structured data: This type of data is written in a format thats easy to understand by the machine and easily searchable by applying some basic algorithms. Example:phone number, spreadsheet. Unstructured data: This type of data is like human language which will not fit nicely into relational database like SQL. Example: emails,text documents(PDF,word docs,etc).How bigRead MoreEssay On Big Data1200 Words   |  5 Pageshealthcare industry historically has generated large amounts of data, driven by record keeping, compliance regulatory requirements, and patient care. 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